Creative Mind in Business Series: Beyond Business (Feb 26)

  • From business to fine art, what triggers a SBM Marketing alumnus to work as a designer?
  • From international 4As to branding agencies, how to keep creativity alive all the time?
  • From corporates to start-ups and social enterprises, why there is a change?
We are pleased to have invited Mr Hinz PAK (Founding Designer of Hinz & Kunz; HKUST BBA Marketing Alumnus) to share with us. The event details are as follows: 

Date:

February 26, 2019 (Tuesday)

Time:

4:30pm – 6:00pm

Venue:

Multi-Function Room, LG4, HKUST Library

Language:

Cantonese

Registration:

Please register at https://ug.bm.ust.hk/sbm/cohort/Event.aspx?SessionID=20190008
by February 25 (Monday)

About the speaker

Mr Hinz PAK is our BBA Marketing alumnus, as well as the founding designer of Hinz & Kunz. He is a multi­disciplinary designer and storyteller, born to be curious and passion for brand communications and digital interactivity. With a dynamic education background from business to fine art, together with 7+ years from international 4As to branding agencies, he has developed his own perspective and philosophy on brand positioning to art directions, understanding hands-on design plus programming to printing process. He is devoted in brand storytelling, believing in creativity without boundary. Hinz is also one of the co-founders of Jou Sun 早晨, a hybrid of online groceries selection with offline housewives shopping service, which hires local housewives helping to select and hand-pick the freshness from the wet market.