Creative Mind in Business Series: Beyond Business (Feb 26)

  • From business to fine art, what triggers a SBM Marketing alumnus to work as a designer?
  • From international 4As to branding agencies, how to keep creativity alive all the time?
  • From corporates to start-ups and social enterprises, why there is a change?
We are pleased to have invited Mr Hinz PAK (Founding Designer of Hinz & Kunz; HKUST BBA Marketing Alumnus) to share with us. The event details are as follows: 


February 26, 2019 (Tuesday)


4:30pm – 6:00pm


Multi-Function Room, LG4, HKUST Library




Please register at
by February 25 (Monday)

About the speaker

Mr Hinz PAK is our BBA Marketing alumnus, as well as the founding designer of Hinz & Kunz. He is a multi­disciplinary designer and storyteller, born to be curious and passion for brand communications and digital interactivity. With a dynamic education background from business to fine art, together with 7+ years from international 4As to branding agencies, he has developed his own perspective and philosophy on brand positioning to art directions, understanding hands-on design plus programming to printing process. He is devoted in brand storytelling, believing in creativity without boundary. Hinz is also one of the co-founders of Jou Sun 早晨, a hybrid of online groceries selection with offline housewives shopping service, which hires local housewives helping to select and hand-pick the freshness from the wet market.