SBMT3200I T1-FrieslandCampina (HK) Limited Corporate Project Briefing Session

The Corporate Project (SBMT3200I) provides an invaluable opportunity for students to work in teams with a corporation/organization on a project that allows them to apply concepts, knowledge, skills and methodologies learned from business courses on specific business problems, issues or challenges.

FrieslandCampina (HK) Limited is now looking for a group of students who have strong interests to conduct market research.  The project topic is "Capturing Chinese Tourists in Adult Nutrition".

Course Duration: Feb 2018 - Jun 2018

Graded: Pass /Fail

Credits: 2 

- Students with market research background will be highly preferred. 
- Year 2-4 BBA students in academic year 2017-2018 only

Project Scopes

Please download the supplementary note for project details.


Project Briefing Session

The briefing session will allow you to get more details about the project and talk to the representatives of the company. After that, you can enroll through the methods announced in the project briefing session if you are willing to commit to the project.

Date: 15 Jan 2018 (Mon) 
Time: 16:00-17:00 

Venue: LSK1003

Please register at on or before 12 Jan 2018 (Fri).

Students who have attended the briefing session will be given a priority in selection of applicants.

** For students who cannot attend the briefing session, please send an email to Ms. Tse at to explain the reasons and you will be notified for the arrangement.

Supplementary notes: